The global market for mobile biometrics is at the center of a firestorm of converging market forces driving new and complex relationships between identity, commerce, and the indispensable personal mobile devices that more than 6 billion consumers carry with them at all times. The proliferation of these powerful mobile devices within the emerging global ecosystem connecting commerce, community, and consumers has fundamentally changed the way we communicate, work, conduct business, shop, entertain ourselves, interact socially, and now identify ourselves.
Two central themes provide the context for understanding the scope of this massive market revolution:
The first is the transformation and convergence of commerce and privacy as they relate to individual consumer identity. How do consumers navigate this complex, interconnected world ensuring their privacy is protected and their PII is secure while they maintain frictionless access to the information, communities, and the goods and services they want to purchase?
The second is how will enterprises that rely on the accumulation, management, use, and sale of PII evolve or be displaced as this massive global platform based on personal mobile devices disrupts conventional business models? Can businesses based on data aggregation survive the creation of consumer centric ecosystems that transfer data ownership from commercial powerhouses to individual consumers?
This is the framework for evaluating the critical role biometrics has begun and will continue to play as the mobile identity ecosystem is conceived, constructed, and deployed across the globe over the next five years and beyond.
Got your attention? For more register for Acuity’s Mobile Biometrics Webinar: Redefining Digital Identity and Disrupting Global Commerce on Sep 3, 2015 11:00 AM EDT.
The Webinar will draw extensively from Acuity’s latest research report The Global Biometrics and Mobility Report: The Convergence of Commerce and Privacy.
Filed under: Biometrics, Data Driven Analysis, e/mCommerce, Market Insight, Mobility, Payments, Smart Devices | No Comments »